IPR - Public Relations for today's multicultural global village (Intercultural Communication, PR, Culture)

I have firstly identified this urge for a new sub-area of Communication studies in 2013, when I was writing my dissertation, as part of the MA in International Communications - MIC (Geert Hofstede Consortium), entitled "Cross-cultural media relations: an investigation about the relevance of intercultural communication factors in the practice of media relations across different cultures - a case study of the World Communication Forum 2012". The referred study resulted in a framework - or planning template - for media relations management in a global level. During that time, where I dove deep into Intercultural Communication (IC) theories it became evident how crucial cross-cultural knowledge is to undertake any public relations (PR) efforts within the globalised world we are currently living in. The long research process I went through in the course of my MA programme got me closely involved with cultural studies and its rich contribution to the function of international publi...