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Showing posts from November, 2014

South Africa: PR, branding and stunning beaches

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Green Point, Cape Town - South Africa As promised, I am starting the series of interviews with bright PR professionals from around the world for this blog, “global public relations” , in-cooperation with the  World Communication Forum  –  #WCFDavos  – . We went all the way to South Africa (SA) to hear some valuable insights about how PR is conducted in that region of the world and to learn a bit about branding and communications from an expert in the field.  I proudly introduce: Mr. Solly Moeng , an experienced consultant in branding and communications, former  President of the  Public Relations Institute of Southern Africa (PRISA)   and founder of DonValley – Brand, Marketing & Communications. DonValley is the exclusive partner  of the World Communication Forum – #WCFDavos  in  SA. Solly Moeng Solly Moeng is an experienced consultant with specialisation in holistic Brand Management and Strategic Marketing & Commun...

Interviews with top PR professionals from around the globe

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I am preparing a series of interviews with top PR professionals from all around the world. The list will include very important communication personalities, which have contributed to shaping the form of our profession in the regions they actuate. To name a few: Kim Kyong-hae ( Communications Korea , Korea), Solly Moeng ( Don Valley , South Africa), Sharad Agarwal ( Cyber Gear , UAE) and Maxim Behar ( M3 , Bulgaria). will be among the first profiles to highlight. These interviews will provide insightful ideas on how the Public Relations activity exist in those many different countries/regions and how PR is perceived by those experienced professionals considering its co-existence with other communication areas. I do believe the series of interviews I am working on will result in a good & useful sort of world map of PR, providing deep awareness on how the profession may be seen differently and may function in a distinct way accordingly to the region it operates and to the existent cul...

The U. S. and China Announce Joint Emissions Reductions

People in China and the U. S. feel the effects of global warming in their daily lives .   Smog in Beijing and other cities, driven in part by burning coal for electric generation, severely impacts the lives of Chinese citizens.   During the Asia-Pacific Economic Cooperation (APEC) summit Nov. 11-14, 2014 , China closed factories and gave workers time off in Beijing to reduce emissions while foreign officials were there.    While the average global temperature has risen worldwide since the industrial revolution began, the average temperature in China has risen even more .   The frequency of extreme weather and exceptional natural disasters such as droughts, dust storms, heavy rains, flooding and mudslides in China has risen in recent decades.   Urbanization has increased in China ’s coastal cities, such as Shanghai , Tianjin and Hong Kong , making them more vulnerable to inundations from rising sea levels. American coastal cities such as Miami B...

Why Care about Global Warming?

Global warming is worsening .   It seems that new reports appear with increasing frequency emphasizing the worsening of global warming due to increased accumulation of manmade greenhouse gases (GHGs) in the atmosphere.   They show that extreme weather or climate events already appear to be more severe and/or frequent than in the past, and will continue to worsen.   They urge that efforts be made to counter the worsening of global warming.   Most recently, the Intergovernmental Panel on Climate Change (IPCC) issued its Synthesis Report in November 2014 summarizing the more extended three-part Fifth Assessment Report dealing with the scientific basis for global warming ; impacts, adaptation and vulnerability ; and mitigation .   Also, a few months ago the U. S. government issued its National Climate Assessment , focusing on global warming and its effects in the U. S .   Damages from recent extreme weather and climate events .   Effects that can be r...