clair031

Summary. Our daily routines, as we go about our lives in the early 21 st century, benefit from revolutionary changes wrought by science and technology in the last 200 years.   As a human endeavor, science consists of a framework of inquiry into the natural world based on open-minded investigation, rather than one in which scientists seek evidence or arguments that support preconceived biases and reject evidence that refutes those preconceptions.   Certain phenomena came to light in recent decades that adversely affected human health or damaged the environment.   Rigorous scientific study showed that, in each case, human activity involving products or practices of large corporations turned out to be responsible.   Those commercial interests sought to invalidate the scientific results in the minds of the public, rather than continue further research to develop sound solutions to the problems. We humans have welcomed the advances provided by science and technology. ...

Geneva About two months ago, I was packing to make my annual trip to Switzerland. Each year, in March, the World Communication Forum (WCF) gathers some of the brightest minds of the global #PR & #Communications industry be in the Swiss Alps in #Davos or by Lake Leman, in #Geneva, the #Forum is a powerful magnet to attract like-minded professinals aspiring for a better world. Why the #WCF is one of the most cherished events by the global PR community? I think the answer is quite simple: it is a friends' meeting point which happens to be also a melting pot of best practices and trends' forecaster for the global PR industry. That is, while friends meet for a first time or have the pleasure to encounter again, solid friendships are being built over the years, I can tell by my personal experience. Those friends happen to be very determined, hard-workers and knowledgable people in their areas of expertise. At the WCF, I have met some of the most competent PR professionals I know ...