clair031

Just as a kind reminder, PR is not a subset of marketing.  Just saying... PR, Public Relations, is a term used to describe the activity responsible for managing organisational communication. This managerial venture should also generate a mutually beneficial environment for all parts involved in the communication process and in all spheres it will operate - internal, external, symbolic... Heads of PR, in theory, should report directly to the CEO of a company, with no intermediaries. In the largest companies in the world, this is how it is done. In the corporate world, PR is the very same as Corporate Communications. So it should not be treated as a tool of Marketing. When PR is considered purely as media relations and does not explore its full potential, much is left aside on what could be achieved with the powerful and broad umbrela of Public Relations. I still get surprised to see that among the Marcom community, not many people truly understand the essential difference between Ma...

Summary .   The day that Hurricane Harvey made landfall in Texas the water temperature in the Gulf of Mexico was about 3-7 °F higher than the average for 1961-1990.   This is important, because warmer water releases more moisture into the air than cooler water, feeding heavier rainfall.   This contributed to the extreme, unprecedented flooding in the Houston area caused by Harvey.   More moisture also leads to stronger winds in storms. Climate models project that if humanity continues to burn fossil fuels without restraint the added carbon dioxide produced will lead to sharply higher global average temperatures.   These will produce more frequent and intense extreme weather and climate events, which bring serious socioeconomic harms to society.   One model study of storm activity along the Texas coast finds that the probability of an event will triple, from 6% per year to 18% per year, by the end of this century if emissions continue unabated. Climate sci...