Posts

Sea Level Rise: Mitigation and Adaptation in the Risky Business Model

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Summary .   Sea level rise is caused by expansion of ocean water as the world’s temperature rises, and by net melting of glaciers, ice sheets and ice shelves.   Ice will continue melting as long as the temperature remains above the freezing point. Sea level rise is already impacting coastal cities in the U. S. and elsewhere.   Regular flooding based on high tide schedules is now happening, for example, in South Florida and Norfolk , VA. Climate models project future increases in sea level rise in all scenarios examined, for modeling as distant as 300 years from now.   This will clearly damage coastal cities around the world, inflicting major property damage and requiring extensive, expensive renovation projects. The recent report by the Risky Business Project advocates taking a business-oriented risk assessment approach to global warming.   As applied to the occurrence of sea level rise, risk management involves assessing harms and evaluating investments in...

New community, new city and new job!

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Dear readers, hope you have enjoyed my last post - a quite long one - resulting from my enthusiasm about the creation of a new area within Public Relations, which should consider the extremely important variable of culture. Therefore, why not institutionalise InterCultural PR in the Academia as well in the practitioners world? I really do not see any reason why not! But today I have some great news... One week ago, on July 1st 2014, I have started my new role as Community Manager and moved to Amsterdam to work at UBM Live - a division of UBM . In this very exciting position I will be in charge for managing the online communications of the Pharma portfolio of digital services & events. After a very warm welcome given by Liz Wakefield, Rhylie Luan Weir and an amazing team of intelligent, good will and moody colleagues from all around the world, I felt comfortable to do what I like most: communicate. If I mention communication, I think it is always interesting to dig a bit into thing...

The Risky Business Project Report: a Business Perspective on Global Warming

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Summary .   The Risky Business Project, headed by the prominent businessmen Michael Bloomberg, Henry Paulson, Jr., and Thomas Steyer , working with a multidisciplinary team of experts, recently issued the report “RISKY BUSINESS: The Economic Risks of Climate Change in the United States”.   The report describes historical patterns of changes brought about by global warming in the U. S. , and projects future changes up to the year 2100 based on risk analysis as used in the business world. The report projects that, especially if emission of greenhouse gases continues unchecked, the harms brought about by intensified global warming will have significant negative effects on U. S. socioeconomic development.   This includes agricultural yields, labor productivity, human health and mortality, incidence of violent crime, energy demand, and coastal infrastructure affected by sea level rise. Risky Business advocates addressing global warming using the tools of risk analysis co...

The U. S. National Climate Assessment: Effects of Warming and Measures to Counteract Them

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Summary . The Third U. S. National Climate Assessment, a federally mandated project, reports on the current status of global warming in the U. S. and its harmful effects on the population and the environment.   As a result of manmade emissions of greenhouse gases, damages resulting from harsh warming events and extreme weather events have been worse than in earlier periods.   They are projected to be become even more severe by the end of the present century in the absence of meaningful action to combat them.   Mitigation and adaptation measures are available and need to be implemented to limit further warming and its harmful effects by 2100.   Important procedures involved in combating further warming include risk assessment and evaluation, and iterative (cyclical) sequences of planning, decision-making and implementation of projects, coupled with critical analysis of steps in these processes along the way.   Applying the results of such analysis back to opti...